Internal Marketing:
Employee Relations
CLIENT: FARAH & FARAH
Florida/Georgia personal injury law firm, Farah & Farah asked me to help implement an internal program to rally employees around six central tenets that they want to drive the company culture.
HANDBOOK:
I created The Farah Fundamentals handbook as a "guide to what matters" at the law firm. It introduces six tenets that make up the word COMMIT. Attached to each of the six tenets are several actions to help illustrate the meaning of each.
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EMAIL CAMPAIGN:
I created the Monday Motivator name and also designed a simple logo email format (Ten West is their address), capping it off by adding "& You" to their company logo as a way of letting employees know they are valued members of the organization.
For each week's email, I explore the internet for images, videos, quotes, and other elements that illustrate the six Farah Fundamentals tenets.
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365-DAY DESK CALENDAR:
To help further drive home the six tenets in a creative and meaningful way, I designed and wrote a daily tear-off calendar which was distributed to each employee at the beginning of 2023. Each page features a tenet with a coordinating image and a fitting quote. Interspersed throughout the calendar are "Don't Forget to Smile" pages piking fun at work.
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SUB-CAMPAIGN FOR INTAKE DEPT.
The Intake Department, which handles incoming calls from potential clients, needed some special love and attention. I wrote and designed a series of tip sheets and motivational messages that sit on each intake person's desk and are changed out weekly.
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